↗ Cocreate
We have talked about value and that we want to retain it. To retain value, we have to create value first by forming value propositions that resonate to your customers. In a world that is becoming more and more complex every day, we need interdisciplinary teams to tackle these challenges. There is no silver bullet for the next big thing, it is hard work – hard and structured work.
Human Centered Design means working on the intersection of Desirability, Feasibility and Viability. By shifting to your target group’s perspective, there is a focus on Desirabilty – as we want to create something that generates value to them. We find out what job has to be done and how to create gains while removing pains.
I assist you in finding new business opportunities out there that adress unmet needs of your target group with a product or service.
As a company you control a lot of things, but there is one thing you can’t control:
the customer!
Roger Martin
↗ My offer
Design Thinking Trainings & Workshops
No matter, if you want your people to get trained in Design Thinking or if you want start right off with a new project – we will find the perfect match within your staff to tackle the challenge! Design thinking is a team sport!
Service Design Trainings & Workshops
A lot of products have been turned into services recently (Product-as-a-Service) to add value for the customer. But Services can become quite tricky. As Lou Downe once said: Service Design is 10% Design and 90% creating the conditions for it. I help you set the conditions for it and to create a service that resonates.
Design Sprint by Jake Knapp and AJ&Smart
A Design Sprint is a step by step process for solving big problems and validating ideas in four days. Ex-Google Jake Knapp designed a process, that is helping to pretest and evaluate digital products before the developers start coding.
